Retail Focus

NOVEMBER 7, 2022

More recently, sustainability has also been reflected in how brands furnish their stores and the equipment they focus on making their stores more sustainable. Fashion brands investments are more concentrated towards creating value for customers, engaging them, and engaging with them.

Brand Management 130

Brand Management Fashion Management Perspective 130

Retail Focus

OCTOBER 10, 2023

True experiential retailing comes to life when brands skillfully utilize their physical spaces, props, and products to captivate and engage customers in a manner that culminates in a truly unforgettable event. Brands that fail to provide such experiences risk customer apathy and disengagement. A new retailing era?

Engagement 147

Engagement Harmony Strategy Management 147

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130

Marketing Engagement Space Brand Management 130

Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

Management 246

Management Shopping Strategy Brand Management 246

Quarter 20

AUGUST 9, 2019

And while both online and in-store transactions are part of the overall experience, it's the retail space that currently requires new ideas and layouts. Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. Community Retail Brand Building.

Retail Space 52

Retail Space Space Outdoor Promotion 52

Inside Retail

JUNE 1, 2022

“Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We

Social Media 182

Social Media Engagement Line Strategy 182

Retail Focus

FEBRUARY 9, 2023

Making use of social media: Shop owners should regularly publish about their activity and products on social media to gain visibility, connect with customers and create potential engagement with their audiences. Torn between the need to develop and grow and the reality of doing so, small-town brands engage in an inevitable failure to launch.

Social Media 264

Social Media Concept Shopping Beauty and Health 264