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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

More recently, sustainability has also been reflected in how brands furnish their stores and the equipment they focus on making their stores more sustainable. Fashion brands investments are more concentrated towards creating value for customers, engaging them, and engaging with them.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. Over the past few years, the retail sector has experienced several disparities.

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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130
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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

Expansion 130
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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

“Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We

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Retail Spaces That Build Community

Quarter 20

And while both online and in-store transactions are part of the overall experience, it's the retail space that currently requires new ideas and layouts. Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. Community Retail Brand Building.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

It’s a really vibrant space for us. She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. What are your plans for that space more broadly? Our head office really focused on brand-building and storytelling on digital channels.

Marketing 130