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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Whatever option that luxury brands might have, their pop-up stores respect their principle to make their processes more sustainable at all levels. Being so, pop-up stores are becoming a place to apply the strategy of 5Rs: Re-cycle, Re-duce, Re-use, Re-sell, Re-value. Dior launches 3D printed sustainable pop-up Source.

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Managing retail touchpoints for a positive customer experience

Retail Focus

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

Retail design is a creative and commercial field combining several areas of expertise in the design and construction of retail space. Due to the heavy demands of retail space, retail design is getting more lucrative and highly sought. Brand Your Business. But what do you do if you are not experienced?

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Retail Spaces That Build Community

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And while both online and in-store transactions are part of the overall experience, it's the retail space that currently requires new ideas and layouts. Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. Community Retail Brand Building.

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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

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Why Window Displays are Vital to Retail Stores

Retail Focus

Due to the boom registered by online commerce in the last couple of years, retail stores had to rethink their customer strategy. Through the window display, a store can communicate a wide range of messages, like the type of products available, discounts, the general atmosphere, or present the brand.

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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology is run as a standalone brand, with its own brand manager. It marks the company’s first foray into private label.