Retail Focus

NOVEMBER 7, 2022

For many years, the store was considered as an opportunity, differentiating the brand on one hand, and making the store stand out on the other hand. Pop-up stores have integrated luxury brand channels. They follow brand guidelines and could experiment concepts that luxury brands find appealing. .

Brand Management 130

Brand Management Fashion Management Perspective 130

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130

Marketing Engagement Space Brand Management 130

Quarter 20

AUGUST 9, 2019

And while both online and in-store transactions are part of the overall experience, it's the retail space that currently requires new ideas and layouts. Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. Community Retail Brand Building.

Retail Space 52

Retail Space Space Outdoor Promotion 52

Retail Focus

AUGUST 10, 2023

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

Expansion 130

Expansion Balance Boutique Curate 130

Inside Retail

JUNE 1, 2022

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology is run as a standalone brand, with its own brand manager. It marks the company’s first foray into private label.

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

APRIL 5, 2022

It’s a really vibrant space for us. It will continue to evolve the concept that we rolled out last year at Karrinyup and Robina – really open [with] a lot of space to come in and enjoy the store environment and lovely marble finishes and brass finishes throughout the store. What are your plans for that space more broadly?

Marketing 130

Marketing Planning Space Engagement 130

Retail Focus

OCTOBER 10, 2023

Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. Brands that fail to provide such experiences risk customer apathy and disengagement.

Engagement 147

Engagement Harmony Strategy Management 147