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Why beauty brand Fluff turns on its website just four times a year

Inside Retail

Melbourne-based beauty brand Fluff was founded in 2018 by Erika Geraerts, one of the original co-founders of Frank Body. Geraerts has re-conceptualised the very foundations of what a beauty brand is, including the purpose of Fluff’s products: “It’s okay to feel more with makeup, so long as you don’t feel less without it”.

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How US beauty incubator Maesa is creating a community of empowered founders

Inside Retail

With almost 30 years of experience in one of the biggest and most rapidly evolving retail sectors, Piyush Jain, chief executive officer of the beauty incubator Maesa, understands the cosmetics and fragrance industry on a deeper level than most. Inside Retail : You have been in the beauty and fragrance industry for over 26 years.

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Redefining everyday beauty

Inside Retail

Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.

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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. And I was recently reminded (while presenting to TerryWhite Chemmart) that one of the best areas for inspiration today is health and wellness. Before I turn to why, let’s look at the ‘what’.

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Eyes on Asia: Why Australian beauty brand The Quick Flick entered Singapore

Inside Retail

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

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Exclusive: The thinking behind Coles’ revamped Chadstone flagship store

Inside Retail

From a timing perspective, the project commenced on May 31 last year and went live in December, with additional components landing in February for the official store opening on March 6. “I An example is the removal of chrome plating from grocery fixtures for sustainability reasons.

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Fast and fabulous: Estée Lauder drives sales with Uber

Inside Retail

Beauty and burgers collide in a new partnership between Estée Lauder and food delivery platform Uber Eats. The partnership heralds a new chapter of rapid beauty delivery, with couriers connecting retailers to consumers in the time it would take to whip up fries – and for the same price. and $5, according to Business of Fashion.

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