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Why beauty brand Fluff turns on its website just four times a year

Inside Retail

Melbourne-based beauty brand Fluff was founded in 2018 by Erika Geraerts, one of the original co-founders of Frank Body. The brand has gone through many evolutions since its conception, and is now experimenting with an unusual drop model, which sees it open its website to sell products just four times a year for one week at a time. “We

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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. And I was recently reminded (while presenting to TerryWhite Chemmart) that one of the best areas for inspiration today is health and wellness. Before I turn to why, let’s look at the ‘what’.

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Exclusive: The thinking behind Coles’ revamped Chadstone flagship store

Inside Retail

Coles is using the store revamp to trial key concepts that it identifies as being important to the customer, including an elevated “fresh and healthy” offering, as well as greater “convenience” and “value” offerings. “In The project soft-launched in February and officially opened on March 6.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

If you work in retail you may be familiar with MMM as a concept, but chances are the finer points are still a bit murky. Its recent evolution (including being more agile, automated, and machine learning-driven) has also enabled marketers to answer more questions at a time of increased scrutiny on the CMO’s bottom line.

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Bath beers and blowdries: The next level of hybrid retail

Inside Retail

A hybrid retail concept goes beyond the traditional retail experience of stores displaying products, assisting customers with the selection and proceeding with the transaction. The Blow Bar concept is simple yet complex. But the persistence of what I believed was a perfect concept was what pushed me to keep going.”. Blow Bar Co.,

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It’s time for design to fix real-world problems – Interview with EOOS NEXT

Design Wanted

Founded in 2020 by EOOS Design and part of this year’s edition of NYCxDESIGN, EOOS NEXT is a social enterprise seeking positive change through the design of transformative technologies in the fields of mobility, health, water, self-sufficient toilets, and electricity. We are good at translating laboratory experiments into products.

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The Synergy of Design and Execution in Office Fitouts

Greater Group

This understanding involves engaging with stakeholders, from top management to front-line employees, and actively listening to their perspectives and experiences. Brainstorming sessions, where these professionals collectively brainstorm ideas and concepts, are crucial. This diversity sparks creativity and innovation.

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