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Why beauty brand Fluff turns on its website just four times a year

Inside Retail

Melbourne-based beauty brand Fluff was founded in 2018 by Erika Geraerts, one of the original co-founders of Frank Body. Geraerts has re-conceptualised the very foundations of what a beauty brand is, including the purpose of Fluff’s products: “It’s okay to feel more with makeup, so long as you don’t feel less without it”.

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“Really powerful”: Why Mecca is expanding its female-focused business fund

Inside Retail

Beauty firm Mecca is also on its own journey, having put women front and centre in its business for the past 25 years. As such, M-Power went from focusing on womens’ education, health and safety, to including economic participation and representation. This has now expanded to include Missing Perspectives ’ work on the M-Power homepage.

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How US beauty incubator Maesa is creating a community of empowered founders

Inside Retail

With almost 30 years of experience in one of the biggest and most rapidly evolving retail sectors, Piyush Jain, chief executive officer of the beauty incubator Maesa, understands the cosmetics and fragrance industry on a deeper level than most. Inside Retail : You have been in the beauty and fragrance industry for over 26 years.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures. The trio ended up raising approximately $2.1

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Meet rising star of the week: Kate Stansberry, beauty buyer, David Jones

Inside Retail

This week, we chat with Kate Stansberry, buyer of luxury beauty and skincare at David Jones. Coming out of the pandemic, there will be fundamental shifts in customer expectations from a retail experience perspective both instore and online. One of my key focuses has been expanding and elevating our services within beauty.

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Q&A: How Rationale is taking Australian luxury beauty to the world

Inside Retail

Last month, Australian luxury skincare brand Rationale launched its first two international boutiques in Singapore, under the wing of South Korean beauty giant Amorepacific, which invested in the company in 2020. The complete focus from Richard has always been on optimal skin health.

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Redefining everyday beauty

Inside Retail

Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.