Why beauty brand Fluff turns on its website just four times a year
Inside Retail
DECEMBER 12, 2023
Melbourne-based beauty brand Fluff was founded in 2018 by Erika Geraerts, one of the original co-founders of Frank Body. Geraerts has re-conceptualised the very foundations of what a beauty brand is, including the purpose of Fluff’s products: “It’s okay to feel more with makeup, so long as you don’t feel less without it”.
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