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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

Marketing 130
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Adore Beauty Group eyes first physical store as revenue surges

Inside Retail

Adore Beauty Group enjoyed higher revenue in the fiscal first half on the back of a record number of returning customers and more active customers. And the company has engaged a consultant to imagine how the brand could create a physical store. The cosmetics retailer’s revenue increased 7 per cent to $100.7

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The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. Sephora refunded ticket holders and promised to send beauty bags worth over US$500 ($790) to their homes. The rain out didn’t dampen spirits for the rest of the event.

Artistic 246
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Nat Habit’s clean beauty revolution: from D2C success to offline expansion

Inside Retail

In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. When we started, we took it on ourselves to identify and fill the market gap for genuine, chemical-free products.

Expansion 130
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Adore Beauty CEO resigns to take up new role

Inside Retail

Adore Beauty Group CEO Tennealle O’Shannessy is to step down prompting a global search by the company’s board for a replacement. O’Shannessy joined Adore Beauty last year as the first non-founder CEO in the company’s history. Adore was launched 22 years ago as Australia’s first beauty-focused e-commerce website.

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A tasty combo: When food and beauty collide

Inside Retail

The Asian beauty industry has always been ahead of the curve. From introducing the 10-step skincare routine to animal-themed sheet masks, micro beauty trends that started in South Korea, China and Thailand are now influencing beauty trends all over the world. The latest Asian beauty trend taking over the international sphere?

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Sephora CEO Guillaume Motte shares his four ingredients for success 

Inside Retail

French prestige beauty retailer Sephora is widely recognised as a leader in its category, with 3000 stores and 52,000 team members operating worldwide. While the beauty category tends to be resilient in times of economic downturn, Motte noted that Sephora outperformed the market. “We For us, the word partner is not a gimmick.”