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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In this quest for the perfect balance between tradition and innovation, the premium and luxury sector represents a compelling case study that mirrors the challenges and potential transformations facing industries across the globe. Understanding the evolving consumer landscape is vital for tailoring marketing and service strategies.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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How to Create a Stunning Window Display & Captivate Shoppers

Contra

Seasonal and Sale Messaging : It’s crucial for your window display to clearly communicate any seasonal promotions or sales. Understand Your Audience : Tailor your display to appeal to your target demographic. Additionally, creating a social media campaign around your window display can extend its reach.

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Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

Trust is a big deal: more visceral than can be measured on a 5-point Net Promoter Score scale or tracked through transactional data points. It’s an easy pick-up point for tabloids and talkback and it’s running hot on social media. The next battleground is retail media. Again, social media drives this scrutiny.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. In an era when opaque data-use policies have jeopardised customer trust, retailers are increasingly cognisant of balancing AI-powered personalisation with privacy.

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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

In Dubai, where the audience leans towards maximalism, the challenge was to balance popular preferences with SHI’s essence. From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences.