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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In this quest for the perfect balance between tradition and innovation, the premium and luxury sector represents a compelling case study that mirrors the challenges and potential transformations facing industries across the globe. Channels Adopted: Dior is active on various social media platforms, including Instagram, Facebook, and YouTube.

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

The influence of social media and TikTok in particular has resulted in a noticeable uptake of supplements such as probiotics, which have attracted attention with viral videos showcasing the benefits of probiotics, prebiotics, and digestive enzymes for promoting gut balance and overall well-being.

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How Superegg founder Erica Choi went from Barneys to building her own brand

Inside Retail

I have collaborated with top brands in the fashion, lifestyle, and beauty industries as a design director and content creator, which has inspired me to create a brand that offers high-performance and sensorial formulations to promote skin health and radiance. IR: What is your approach to work/life balance?

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Huge potential for retailers: CEOs share tips on using Threads

Inside Retail

Social media platform Threads is continuing its trajectory of exponential growth, with retailers of all sizes eager to be early adopters of the platform. Post by @ajeathletica View on Threads Building community Another brand that quickly jumped onto the social media network is luggage retailer July.

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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

IR : How do you balance working as a doctor and elective surgeon, and running Queensland Football Club? Whether I have work-life balance is always a discussion worth having. It requires a bit of psychological trickery to [tell myself] that I have work-life balance. IR : Can you discuss your social media strategy?

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