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BMG brings Juicy Couture Kids, New Balance Kids, more big brands Down Under

Inside Retail

An extensive portfolio of classic and popular fashion brands will enter the Australian retail sector for the first time as Brand Machine Group (BMG), a global leader in branded fashion manufacture and licensing, launches into the local market in 2024. First up is the US$2.4

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

Marketing 245
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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Create a seamless checkout process.

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Bunnings to trial four-day working week

Inside Retail

SDA national secretary Gerard Dwyer said the agreement was a “significant breakthrough” in work-life balance for workers. This package is good for workers and for this major retailer alike, setting Bunnings up as a preferred employer in a tight retail market,” Dwyer told SBS.

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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

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What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

A balanced perspective According to Ananda “Andy” Chakravarty, vice president of research for retail at IDC, the collaboration with Google Cloud will enable John Lewis to access the AI and ML capabilities built into the solution, including generative AI capabilities. billion (£420 million) credit facility.