Inside Retail

JULY 24, 2023

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

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Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

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Inside Retail

AUGUST 14, 2023

A balanced perspective According to Ananda “Andy” Chakravarty, vice president of research for retail at IDC, the collaboration with Google Cloud will enable John Lewis to access the AI and ML capabilities built into the solution, including generative AI capabilities. But Chakravarty believes this is going to be a tricky exercise.

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Inside Retail

APRIL 16, 2023

According to Amisha Jain, senior vice president and managing director of SAMEA Levi Strauss & Co, 2023 began on a high note for the company as it collaborated with the first edition of the global music festival, Lollapalooza India.

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Parcel Pending

DECEMBER 8, 2023

With retailers navigating the turbulent post-pandemic waters, mediating inventory issues, and stabilizing their supply chain, they are now looking for solid and profitable solutions to ensure their continued success in the ever-competitive retail market. KPIs are also easily accessed with a customizable dashboard.

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Retail Bound

APRIL 13, 2024

This involves: Market Analysis: Understand your target audience, their preferences, and their buying behavior. Cost Analysis: Consider the costs associated with each model, from inventory holding costs to shipping fees, and balance these against potential profit margins. Strategic Considerations: Inventory management becomes paramount.

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Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

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