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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

Marketing 245
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: Keep a pulse on local events that bring in extra tourism to your area, and double down on your local retail marketing efforts during these times for a wider audience pool. Shopify predicts 42.9%

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BMG brings Juicy Couture Kids, New Balance Kids, more big brands Down Under

Inside Retail

An extensive portfolio of classic and popular fashion brands will enter the Australian retail sector for the first time as Brand Machine Group (BMG), a global leader in branded fashion manufacture and licensing, launches into the local market in 2024. We have a straight line three-year strategy,” Jalil said.

Balance 259
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Skechers continues to make its mark in the Singapore marketplace

Inside Retail

“With the renewal of Lawrence Wong as our brand ambassador, we have many exciting campaigns and physical events, including launches and collaborations, planned for the year, and we cannot wait to share them with our customers,” Zann Lee, managing director of Skechers Southeast Asia, told Inside Retail.

Apparel 246
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Overseas expansion is risky, but these Aussie retailers are doing it anyway

Inside Retail

Despite some unsuccessful forays beyond the borders of Australia and New Zealand by some retailers, there is increasing optimism about global expansion. Enhanced market analysis and management tools generated by new technology and the attraction of international customers from online platforms are no doubt key factors.

Expansion 264
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Abercrombie & Fitch delivers ‘exceptional’ first-quarter performance 

Inside Retail

However, as it bucks the general direction of the market and stands in marked contrast to the more negative results of many other discretionary retailers, it is an exceptional level of performance. At a high level, the answer can be found in the skills and attitude of management. Last year’s loss of US$16.5

Contrast 243
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FLANNELS opens the doors to its first store in Ireland at Blanchardstown Centre

Retail Focus

Pat Nash, Managing Director at Falcon AM, asset managers for Blanchardstown Centre, commented: “ The luxury offer at FLANNELS will further diversify our fashion line-up here at Blanchardstown – broadening appeal significantly and speaking directly to demand from our catchment. “The