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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? There are three primary types of retail marketing. Create a seamless checkout process.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

Balance 130
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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

Marketing 245
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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130
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The Indian marketplace is “significantly untapped”: Levi’s India’s MD

Inside Retail

Levi’s expansion strategy in Asia doesn’t look like it’s slowing down anytime soon. According to Amisha Jain, senior vice president and managing director of SAMEA Levi Strauss & Co, 2023 began on a high note for the company as it collaborated with the first edition of the global music festival, Lollapalooza India.

Strategy 130
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How inventory mistakes hampered City Chic’s half-year earnings

Inside Retail

He told Inside Retail that fashion customers are known for moving easily between brands. As such, brands must be diligent about constantly developing new products and having the right pricing strategies in place, with inventory levels that are linked to forecasted sales.

Promotion 130
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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.