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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. New Balance is a privately owned, Boston-based sports footwear and apparel brand, founded in 1906 by William Riley.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

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Can Wesfarmers’ OnePass succeed where other membership programs failed?

Inside Retail

Earlier this year, Western Australia-based Wesfarmers announced the relaunch of its OnePass paid membership program, which offers free home delivery and other benefits across almost all of its retail businesses. The other advantage Wesfarmers has is that it is basing its offer on some of the best in the world, according to Cherrier.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

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Thankyou co-founder Daniel Flynn on balancing ‘work-life tension’

Inside Retail

There’s the growth bucket, and here I’m involved in developing overall strategy as well as ideating new products and exploring new growth opportunities; this also includes pitching ideas, helping promote the brand through interviews, podcasts or speaking engagements and mapping new communication strategies to help grow brand awareness.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

Balance 130