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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

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Pandora unveils ‘Art of Loves’ experiential pop-up on London’s South Bank

Retail Focus

Taking centre stage in Potters Field Park, guests who visit the activation will not only be able to view the artists’ installation, but will also have the opportunity to create their own piece of art, via a bespoke interactive platform.

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Mys Tyler’s in-app collaboration hub helps brands embrace diversity

Inside Retail

The Contributor Hub seeks to make it easier for brands to interact with minority artists and a diverse range of talent, and it stems from research Mys Tyler performed mid-last year highlighting the lack of representation perceived by Australian women in fashion advertising. Collaborations might be for cash or in exchange for gifts.

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National Indigenous Art Fair returns this weekend

Inside Retail

Peter Cooley, CEO of First Hand Solutions Aboriginal Corporation, organisers of the art fair, said the event is designed to welcome, educate and engage visitors. It’s an occasion to meet remote community artists and hear their stories.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. Valued at USD $3.73

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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

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Arup develops “symbolic gift to the future” with immersive Antarctic exhibition

Design Week

“It’s a really interesting experience, getting to touch and engage with something from so far away,” he says. The post Arup develops “symbolic gift to the future” with immersive Antarctic exhibition appeared first on Design Week.

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