Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

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Retail Focus

DECEMBER 12, 2023

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

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Retail Insider

DECEMBER 1, 2021

She offered to send some hand-written letters to see if this was more engaging – and it was. Member of the Scribe Tribe: Rachel Elderkin, dance artist. Many online brands have no human interaction points at all,” says Rafferty, adding: “They therefore have to focus so much more on relationships to keep their customers engaged.”.

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