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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

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Five ways retailers can use NFTs in loyalty programs

Inside Retail

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. They can then redeem their tokens for discounts, free products, or other perks.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

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DHL Supply Chain Australia – uncovering retail

Inside Retail

Adopting this approach not only reduces environmental impact but also frees up staff time away from processing waste packaging and towards more customer engagement. Simultaneously, value-added services such as engraving, gift wrapping, embossing, and monogramming are increasing in popularity, enhancing the overall customer experience.

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Koko Black, Godiva Australia on driving sales in a cost of living crisis

Inside Retail

In challenging economic times – when people have to forgo a big holiday, new car or the latest phone – Georges observed that customers turn to small, everyday treats to lift themselves up, and find a moment of escapism. More and more, consumers are looking for an alternative to cheap, sugary chocolate from the supermarket.

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The retailer’s guide to Valentine’s Day

Inside Retail

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. Unsurprisingly, Emarsys’ Valentine’s Day research from last year reveals lingerie to be in the top purchases for Valentine’s Day gifts. This is especially essential in peak shopping periods, such as Valentine’s Day.

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim. We saw a 59-per-cent increase in e-commerce sales from the previous year. Global supply chain fear.

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