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Mys Tyler’s in-app collaboration hub helps brands embrace diversity

Inside Retail

The Contributor Hub seeks to make it easier for brands to interact with minority artists and a diverse range of talent, and it stems from research Mys Tyler performed mid-last year highlighting the lack of representation perceived by Australian women in fashion advertising. Collaborations might be for cash or in exchange for gifts.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. Valued at USD $3.73

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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264
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How to avoid tokenistic efforts to support Indigenous communities

Inside Retail

For example, last year lingerie brand Berlei was accused of cultural appropriation after it chose a design featuring Aboriginal symbols created by a non-Indigenous artist as one of the winners of a design competition. This is something that retailers can easily begin implementing onto their websites, advertising, and store signage.

Planning 130
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The Best Christmas Out-of-Home & Visual Merchandising Examples

Contra

Janet Wardley, Head of Visual Display, crafted a visual feast that was both mesmerising and eye-catching, ensuring that the windows were filled with angular mirrored screens, oversized sparkling stars, and the most wonderful gifting ideas to help customers get into the Christmas spirit.

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How Superdry is putting its own spin on athleisure

Inside Retail

.” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season.

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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

K EEPING THE organizational pipeline flowing with creative, high-potential talent is a challenge every company faces, yet countless studies have shown that identifying and engaging young professionals early in their careers is critical to future success. Advertisement. Advertisement. This year’s class is certainly one to watch!

Design 98