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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts.

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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264
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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

Handcrafted Gifts: Handcrafted gifts and ornaments are a staple in European Christmas markets. Well-designed and themed decorations enhance the aesthetics, creating a visually pleasing environment that encourages consumers to stay and engage. First and foremost, promoting local identity is crucial.

Marketing 147
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The Pop-Up Experience

Retailing Insight

The importance of togetherness, community and engagement has, perhaps, never been stronger. Pop-ups tend to grow their presence during a holiday season to engage customers, but the truth is that they’re effective any time of the year and the concept is attracting more followers each year. Tips for Artists and Brands.

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The Best Christmas Out-of-Home & Visual Merchandising Examples

Contra

The Christmas season is a spectacle of merriment and marketing genius, where out-of-home (OOH) & visual merchandising adverts become more than mere promotions—they transform into pieces of urban artistry that capture the essence of the holidays.

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Proud local creates shop window for Barossa producers

Inside Retail

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers.

Shopping 130