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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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Walmart’s futuristic vision: AI shopping, drone deliveries and green energy

Inside Retail

Embracing AI Walmart’s goal is to make shopping experiences effortless, engaging and personalised. There is also a new AR feature called ‘Shop With Friends’. This feature is a social commerce platform that will allow customers to mix and match apparel items to create virtual outfits on a model with similar sizing and shape.

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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Dynamic environmental graphics engage shoppers and complement the local neighborhood,” says Novak.

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The power of Invisible PR in retail

Inside Retail

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. Employee engagement and development: The frontline staff represents the brand and plays the crucial role in shaping the customer experience.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Hootsuite contends that 81 per cent of shoppers research products on Instagram and Facebook, and that shopping is a top priority for 48 per cent of Pinterest users.

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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

billion apparel industry in Australia. Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 billion; the men’s apparel market is about half of that, worth US$6.35

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SPORT 2000 Launches New “Home of Experts” Retail Concept for Global Expansion

Retail Focus

Customers can test and try all sporting category equipment, footwear, and apparel from top brands such as Adidas, Kettler, Hoka, and Puma. At the heart of the store concept is a new ‘hub’ where customers engage with SPORT 2000’s team of experts for a conversation starter, sharing stories, and picking up the best advice.

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