Inside Retail

APRIL 19, 2024

As I listened to customer feedback, I made a strategic shift, pivoting the company towards apparel, and that’s when sales really took off! IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. I really really love it.

Social Media 246

Social Media Strategy Engagement Tailored 246

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Inside Retail

AUGUST 17, 2021

“This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. These become assets in your digital wardrobe and used as content for social media.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. A shining example of this technology in action is Google’s AI shopping feature, launched in June.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. But first, let’s take a look at the history of DTC and why it became so popular.

Engagement 130

Engagement Strategy Consumer Marketing 130

Parcel Pending

SEPTEMBER 30, 2021

Creating a solid loyalty program reaps the same benefits as creating an unforgetting brand: Boosts Sales – Loyal customers spend 67% more than their non-member counterparts and 49% report spending more after joining a program 6,7. Cements Loyalty – A loyalty program is a crucial customer retention strategy.

Customer Retention 52

Customer Retention Engagement Form Social Media 52