The founder and director of Babyboo on staying true to the brand’s mission
Inside Retail
APRIL 19, 2024
Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. As I listened to customer feedback, I made a strategic shift, pivoting the company towards apparel, and that’s when sales really took off!
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