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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

billion apparel industry in Australia. Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 trillion where it sits currently.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. As I listened to customer feedback, I made a strategic shift, pivoting the company towards apparel, and that’s when sales really took off!

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Deep dive: What social commerce looks like around the world

Inside Retail

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. TikTok Shop is currently available in the UK and a number of Southeast Asian markets. It is moving beyond a handful of large retailers and brands mass marketing to millions, and on to peer-to-peer selling. Consumers are ahead of brands.

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How Viktoria & Woods proves quality never goes out of style

Inside Retail

This has resulted in the brand’s footwear and bags being manufactured in Italy, with some leather apparel produced in Turkey. We want to maintain and slowly grow our international market. At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We We mix it up.

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Can a new CMO and corporate partnerships help Rent the Runway get back on track?

Inside Retail

Rent the Runway, a US-based fashion rental and retail company, recently announced the appointment of Natalie McGrath as its new chief marketing officer, effective March 4. We are focused on supercharging our market share by creating emotional and lasting connections with our core customers — and reaching net-new audiences.”

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