Remove Apparel Remove Consumer Remove Engagement Remove Strategy
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147
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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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How US Polo Assn blends sport and retail to drive billions in global sales

Inside Retail

In an exclusive interview, J Michael Prince, president and CEO of USPA Global, told Inside Retail about the pivotal strategies that have fueled the brand’s success. “We It maintains its unbreakable bond with the USPA and continues to be its official apparel partner,” he noted. With a resounding $2.4

Strategy 147
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Intersection of sport and culture: what’s behind New Balance’s rapid growth

Inside Retail

In the fiercely contested and competitive footwear and apparel space, New Balance is one of the fastest-growing global sports brands, with the organisation attracting and engaging the next generation of customers. This hopefully enables customers to engage and connect with the brand.”

Balance 264
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“Deep product placement”: The implications of the Nike-Netflix partnership

Inside Retail

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. The last few years forced many consumers to do new things from home like ordering groceries online, or attending virtual events. Cut through the noise.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope.

Balance 234