Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

Social Media 279

Social Media Gifts Display Marketing 279

Inside Retail

MAY 5, 2021

According to CEO Reuben Casey, the rebrand is a reflection of how the outdoors category has evolved in recent years. Outdoor advertising, TVCs, video on demand and a series of campaigns via social and digital have all been unveiled today, showcasing Kathmandu’s new tone of voice and tagline: “We’re out there”.

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Expansion Outdoor Apparel Advertising 246

Inside Retail

MAY 31, 2022

Hardware business Mitre 10 unveiled a new brand direction this week, putting out an open invitation to all Australians to come and try out ‘ the other hardware store ’. The campaign, which is aimed primarily at DIY customers, sees Mitre 10 flaunting its number two status in the home and hardware category: behind industry leader Bunnings.

Advertising 130

Advertising Marketing Space Location 130

Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. on 24 June. on 24 June.

Beauty and Health 130

Beauty and Health Advertising Marketing Contrast 130

Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

JANUARY 20, 2023

The first interest in business I had was when I joined an advertising agency, [then called] Ogilvy & Mather. I was an account executive with them, and my job was to advise brands on how to advertise and market their product, but ultimately, I had the desire to actually market something myself. Number one is quality.

Advertising 130

Advertising Apparel Marketing Other 130

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. Investing in local SEO will also bolster your local digital marketing efforts. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

FEBRUARY 1, 2022

From customer details to purchase history, this information is gold for businesses in just about every category and can have a tremendous impact on the bottom line. It goes without saying that companies dealing with customer information should do their utmost to prevent others from gaining access to it. What to do after a breach.

Marketing 130

Marketing Perspective Advertising Management 130

Inside Retail

NOVEMBER 24, 2021

Here, we speak with general manager Liam Robson about designing the brand’s high-end shops and expanding beyond the Australian and New Zealand markets. . That has since led to us acquiring other apparel retailers, most recently Stylerunner and then Glue. IR: What does your offering look like in terms of categories and brands?

Apparel 130

Apparel Perspective Fashion Marketing 130

Inside Retail

OCTOBER 26, 2021

Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. They are really effective, especially in recent years, where other channels have become tougher and we’ve got less control to reach consumers.

Beauty and Health 130

Beauty and Health Advertising Marketing Flow 130

Inside Retail

JUNE 20, 2022

Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta. Evolution not revolution. Online shopping trends.

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Art Social Media Strategy Reimagine 130

Inside Retail

AUGUST 3, 2021

After years of styling myself, others began to ask for help, which prompted me to do a styling course. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion. But I find a bigger problem in advertising. This can make shopping less daunting and less time consuming.

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Shopping Social Media Fashion Accessories 246

Hunton Andrews Kurth

OCTOBER 13, 2021

This move was not quite the typical announcement from the FTC, which often uses its Business Blog and press releases to help educate business about their truth-in-advertising obligations. You see, the FTC generally does not have authority to seek civil penalties for a first violation of the FTC Act, its primary governing statute.

Advertising 98

Advertising Social Media Engagement Consumer 98

Inside Retail

DECEMBER 6, 2022

But like other Asian companies whose e-commerce business had been partying on rapid top-line growth, particularly in a time when people weren’t going out, its improvement in bottom line metrics is increasingly being driven by cost-cutting. Part of the spending was aimed at poaching the best talent from other companies.

Line 130

Line Advertising Other Marketing 130

Inside Retail

JULY 29, 2021

The PAS business is 70% fashion and 30% shoes, whereas this one is the other way around. They really own brands and take brands to market. To me, it’s no different whether we own or licence a brand, our job is to figure out what the best go-to-market strategy is. I think it’s the other way around.

Department Stores 246

Department Stores Fashion Marketing Strategy 246

Inside Retail

OCTOBER 11, 2022

In direct opposition to the more singular body shape represented in most advertising, fashion app Mys Tyler connects users with models and influencers of similar body sizes, allowing them to find styles and clothing that will complement their body shape. Height was the other top factor.

Fashion 130

Fashion Advertising Other Shopping 130

Inside Retail

SEPTEMBER 26, 2022

West also opposed the appointment of Daniel Cherry as Adidas’ senior vice president and general manager, a hire the company made without informing him. The list of restricted products spanned a wide range of categories, from apparel and casual footwear to lifestyle accessories. The companies made me money.”

Accessories 246

Accessories Accessories Apparel Merchandising 246

Retail Bound

APRIL 4, 2024

an Austin-based agency that does marketing, PR, copywriting, design, advertising, video production, retail and fulfillment for crowdfunding campaigns since 2010. the very first dedicated crowdfunding marketing agency ever created. This quarter, we are pleased to sit down with Jonathan Chaupin, the founder and CEO of Agency 2.0.

Balance 52

Balance Marketing Advertising Management 52

Retailing Insight

JULY 18, 2023

I n today’s retail environment, nothing is more important to your marketing program than the promised experience your brand makes. Your brand promise should distinguish you from your competitors in your market. A vision statement generally recites tangible goals a company plans to achieve.

Social Media 52

Social Media Beauty and Health Advertising Layout 52

Compliantia

MARCH 31, 2023

Market research Before creating a merchandising plan, it’s important to conduct market research to understand customer preferences and buying habits. Analyze your past sales data, market surveys, and industry trends to forecast consumer demand for the current season. close to each other is a good way to ring in more sales.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. It requires market research and a tailored approach to ensure promotions resonate with the local audience. Otherwise you may end up with the promo being forgotten in certain stores or marketed in a way you didn’t want.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

JUNE 9, 2021

Williams hires new chief marketing officer. Former advertising firm executive Chris Willingham has joined the senior leadership team at iconic Australian footwear and apparel brand R.M. Williams as chief marketing officer. He will start on the new role in the coming weeks. The Iconic hires former Nike exec for GM of sport role.

Advertising 32

Advertising Strategy Curate Management 32

VMS

JANUARY 30, 2022

Digitally native or mostly DTC [direct-to-consumer] brands that are fast growing, pioneering something new in their category, have an established and reliable supply chain, have an inspiring founder’s story and have extraordinary product,” says Rachel Friedman, Founder and CEO of the concept’s creator, Tenfold (Columbus, Ohio). Advertisement.

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Apparel Concept Home Furnishings Space 122

VMS

NOVEMBER 30, 2022

It’s certainly one of the reasons most retailers sought any opportunity to cut overhead – closing stores, releasing employees, trimming marketing budgets and technology investments, etc. Other retailers followed suit. Other retailers saw some of their stores vote to unionize this past year including Apple, Trader Joe’s and REI.

Visual Merchandising 85

Visual Merchandising Location Display Merchandising 85

Creative Displays Now

MARCH 8, 2022

New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. It could be that the market isn’t over-saturated — your product just isn’t making the impact that it is capable of.

Display 98

Display Merchandising Color Consumer 98

Trade Show Booth Companies - Trade Group

APRIL 7, 2022

Are you confronted with doubts and internal opposition about how productive your trade show marketing program is going to be for your business? Did you know the two biggest challenges ANY marketing coordinator faces about trade shows are… Not being able to cope with rising costs and. In other words, it’s a vicious cycle.

Marketing 52

Marketing Target Market Location Management 52