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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246
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From Mad Men to machines? Big advertisers shift to AI

Inside Retail

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. “The savings can be 10 or 20 times,” Read said in an interview.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? There are three primary types of retail marketing. Today, online marketing has revolutionized everything.

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How To Make A Powerful And Profitable Video Marketing Strategy For Your Business

Retail Focus

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

Strategy 130
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Essential Things To Include In Your Product Marketing Strategy

RetailMinded

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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R.M. Williams names new chief marketing officer

Inside Retail

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Williams as its new chief marketing officer. Before DDB, Willingham was the global director on the Nike brand at Wieden + Kennedy, overseeing campaigns for the 2016 Olympics and 2018 World Cup, among others.

Marketing 246
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3 Reasons Why Advertising Has a Bad Reputation (And What to Do About It) 

Trade Show Booth Companies - Trade Group

Why does advertising have a bad reputation? There are cultural, economic, and historical reasons that explain advertising’s current situation. The idea behind advertising is simple. The other part of persuasion has nothing to do with hypnotism, sales tricks or magical phrases. How do advertisers view themselves?