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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Phillipe created a partnership with another family-owned business, Hunt Leather, to tap into the Australian market. billion in 2024.

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The Cheesecake Shop reveals fresh new look

Inside Retail

Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. It found customers loved the brand but didn’t believe the cakes were baked fresh on site every day.

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Ad-bots and ad-blockers are skewing your analytics

Inside Retail

Most digital marketers like to think of themselves as data-driven, particularly in a retail context. The actual transactions are still happening, but these are often not either not tracked, or not attributed to any marketing campaigns, which undervalues paid media, affecting decisions around budget allocation and campaign optimisation.

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Aligning Exhibit Experiences and Attendee Intent 

Trade Show Booth Companies - Trade Group

Marketers excel at coming up with fun, outside-the-box ideas. For many, this freedom to brainstorm and, admittedly, be a little silly, is the main perk of being in marketing. Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves.

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How Aldi, Coles and Woolworths use brand character to drive distinctiveness

Inside Retail

A clearly defined brand character also helps marketers, brand teams and comms professionals by drawing a line between what is in character, and what isn’t. The big three supermarkets rely on their unique brand character to build the entire customer journey from store layout to Insta stories and everything in between.

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Aldi launches Corner Store in convenience push

Inside Retail

The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips. But Australia isn’t the first market to welcome smaller format Aldi stores. Local concept grows in the UK.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It As retail increasingly looks to experiential stores as a means of breathing new life into the physical side of retail, it makes sense that advertising would go the same way. They could have just put an ad on TV. Private label.