Inside Retail

NOVEMBER 5, 2023

Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. It found customers loved the brand but didn’t believe the cakes were baked fresh on site every day.

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Shopping Social Media Layout Advertising 264

Inside Retail

FEBRUARY 8, 2022

This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It They could have put it in a catalogue, or put up some social media posts, but they chose to do a pop-up. They could have just put an ad on TV. Creating customers. Private label.

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Social Media Layout Engagement Advertising 130

Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2024

Marketers excel at coming up with fun, outside-the-box ideas. For many, this freedom to brainstorm and, admittedly, be a little silly, is the main perk of being in marketing. Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves.

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Social Media Advertising Layout Engagement 52

Retailing Insight

JULY 18, 2023

I n today’s retail environment, nothing is more important to your marketing program than the promised experience your brand makes. Your brand promise should distinguish you from your competitors in your market. It is rarely consistent with a company tagline. Remember that a brand promise is not a mission or vision statement.

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Social Media Beauty and Health Advertising Layout 52

RetailMinded

NOVEMBER 23, 2022

Furthermore, understanding your customer base can help you make better marketing and advertising decisions and analyze security trends in cryptography. First, it allows businesses to understand their target market better. This understanding can be used to make more informed marketing decisions.

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Target Market Social Media Layout Strategy 52

Inside Retail

AUGUST 25, 2022

With 75 per cent of its customers being female, and 85 per cent of its revenue coming from the app, Zalora is heavily reliant on this component of their marketing mix and its high ratings of 4.8 The store is designed with a supermarket layout, with around 90 SKUs of Adidas products.

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Fashion Curate Space Social Media 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

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