article thumbnail

OOH Advertising Trends in 2021 And Beyond

Contra

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? This tech-driven smart advertisement will provide information key to out of home adverts to ensure that the target audience will interact with it.

article thumbnail

Attention Seekers

VMS

Forms with mixed materials and finishes provide another standout display option, while versions with a variety of skin tones afford diversity within merchandising. And for brands looking to make a sustainable statement, eco-friendly mannequins and bust forms that are 100-percent recyclable or even biodegradable are effective alternatives.

Form 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

The business formed when Jordan and I were at university, both studying marketing. It’s more so about how we communicate the message through advertising. A lot of the way that consumers over there soak in messaging is different than how they do here, so we have to tailor our advertising a bit for the North American market.

article thumbnail

Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

This data is explicitly given by consumers through surveys, feedback forms, or interactive experiences. The better marketers understand a customer and their current context, the better they can configure offers, marketing messages, and tailored experiences.

Marketing 130
article thumbnail

Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies

RetailMinded

By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection. Utilizing data analytics enables businesses to tailor their products and marketing approaches to cater to each customer’s unique requirements.

article thumbnail

How Product Videos Help Grow Retail Sales

Retail Bound

This means that traditional forms of advertising such as text-based product descriptions or static images may not be enough to grab a potential customer’s attention. This means that a well-made product video has the potential to reach a larger audience than traditional forms of advertising.

article thumbnail

Boost Your Business With A Better Delivery Strategy

RetailMinded

Formed in the first interactions with your site, individual user experience (UX) plays a huge role in the wider association with your brand. Providers of tailored online business services, Statement , spoke to Alex Weston, Channel Account Manager at software giant Brightpearl, on just how influential a delivery strategy can be.