Contra

NOVEMBER 18, 2021

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? This tech-driven smart advertisement will provide information key to out of home adverts to ensure that the target audience will interact with it.

Advertising 52

Advertising Outdoor Tailored Social Media 52

RetailMinded

SEPTEMBER 19, 2023

By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection. Content creation for multiple platforms, including product descriptions, blog entries, and social media updates, must be compelling and significant.

Strategy 52

Strategy Consumer Tailored Social Media 52

Retail Bound

NOVEMBER 28, 2023

This means that traditional forms of advertising such as text-based product descriptions or static images may not be enough to grab a potential customer’s attention. Greater Reach and Engagement With the rise of social media and video sharing platforms, product videos have become easily shareable content.

Retail Sales 52

Retail Sales Engagement Advertising Social Media 52

Inside Retail

JULY 13, 2022

While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media. According to Pallant’s research, facial recognition is one of consumers’ most hated forms of personalisation. “We

Consumer 147

Consumer Social Media Tailored Advertising 147

RetailMinded

FEBRUARY 18, 2023

Leverage Retargeting Ads Retargeting ads offer businesses the best way to serve previously engaged customers with engaging advertisements thereby increasing the chances of repeat purchases. Personalize your messages with tailored product recommendations or exclusive coupon codes to drive more conversions.

Social Media 52

Social Media Customer Retention Engagement Promotion 52

Retail Bound

FEBRUARY 29, 2024

Prototyping is a multi-phased process, each step adding layers of complexity until the device achieves its final form. A well-coordinated marketing strategy comprises elements like content marketing, influencer partnerships, social media engagement, and PR outreach – all tailored to fit your budget and available resources.

Concept 52

Concept Consumer Design Consumer Electronics 52

Inside Retail

NOVEMBER 27, 2023

The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand. Generative AI takes a deep dive into the sea of data, extracting valuable insights from a consumer’s past purchases, browsing history, even their social media activity.

Consumer 147

Consumer Engagement Shopping Pattern 147