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Navigating the AI revolution: Retail experts weigh in on the state of affairs

Inside Retail

Nuanced perspectives According to Deepika Giri, associate vice president at IDC, at least 79 per cent of retail organisations believe that GenAI models that leverage their own business data will give them a significant advantage over competitors. We’re also seeing brands use this to drive hyper personalisation.

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

To put that into perspective, social commerce sales were barely US$27 billion in 2020. In 2022, YouTube partnered with Shopify to allow merchants to feature their products in videos and began experimenting with features that allowed creators to earn commission via tagged products in their long-form videos and YouTube Shorts.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

The advertiser and the person designing the advertisement must further ensure that the advertisement where a body’s shape, size or skin has been changed by retouching or other manipulation, shall be marked,” the amendment reads. “The

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Point-of-Purchase (POP) Design Tips for the Festive Period

Retail Focus

From the perspective of both customers and stock and CFD traders , it’s fair to surmise that sustainable high street brands are faring particularly well at present. But which retail brands are doing particularly well at present, and how can you design your in-store POP displays to achieve the optimal impact?

Design 130
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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy.

Marketing 130
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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

“The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. Supermarket giant Coles also axed its weekly print catalogue during the pandemic, saying customers were better served online.

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“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

The business formed when Jordan and I were at university, both studying marketing. We landed a contract with one of the largest online retailers in Europe, Zalando, which – to put it into perspective – is around double the size of Asos, and recently we landed a deal with Hudson’s Bay, which is a huge online retailer in Canada.