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Point-of-Purchase (POP) Design Tips for the Festive Period

Retail Focus

From the perspective of both customers and stock and CFD traders , it’s fair to surmise that sustainable high street brands are faring particularly well at present. But which retail brands are doing particularly well at present, and how can you design your in-store POP displays to achieve the optimal impact?

Design 130
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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy.

Marketing 130
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What are digital layoffs and what do they mean for employees and companies?

Inside Retail

Twitter has notified employees in Ireland that they should also nominate employee representatives to engage in a formal consultation process. The Irish Congress of Trade Unions has argued the case highlights the need for workers across industries to have better opportunities and rights to join unions as a form of collective voice.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

However, Sorensen warns brands from taking a half-hearted approach to podcasting and advises fully investing in the platform in order to reap its full benefits and create a highly engaged community. I think there is huge value in this form in terms of driving customer loyalty as well as broader brand awareness.”. Find your niche. “I

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Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

This includes Magpie Studio which rebranded Channel 4 Racing in 2013 and Supple Studio which branded the channel’s online platform for short-form content 4SHRTS. ” He also explains that part of Channel 4’s attraction to advertisers is its distinct personality and any changes to that could impact revenue.

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Analysis: Inside the murky business of skin whitening

Inside Retail

After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. Skin whitening can also present a health risk to the people who engage in it. Continued demand.

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2023 PR Predictions

Retail Bound

Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. My go-to contacts at so many of these publications have moved on or have their advertising dept reach out to my pitches. It is disheartening!” says Tana.