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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

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CARU Releases Guidelines for Advertising to Children in the Metaverse

Hunton Andrews Kurth

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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How fashion turned the tennis court into a runway

Inside Retail

High-end and luxury brands alike have used tennis as a vehicle to reach new customers whom fashion’s traditional forms of advertising, such as magazines and runways, wouldn’t necessarily reach. The intersection between fashion’s exclusivity and sport’s universality has created a powerful marketing mechanism.

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5 Reasons Why Online Ads Can’t Compete with Billboard & Motorway Advertising

Contra

What is Meant by ‘Billboard Advertising’? Billboard advertising refers to the use of large, outdoor advertising structures, such as billboards and hoardings, to promote a product, service or brand to a mass audience. Attention Grabbing Billboards advertisements are often large, eye-catching and often impossible to ignore.

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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. GoTo is still probably the market leader in Indonesia across e-commerce and on-demand services, but in e-commerce it’s a close call between it and Shopee.

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Outdoor Advertising Terms Explained

Contra

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

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A History of Branding 

Trade Show Booth Companies - Trade Group

This became an easier form of communication with this physical indication strategy. However, these small, modern advancements paved the way for various early forms of branding, including printed wrappers, signboards, and printed advertisements. This was thought of as the beginning of modern-day advertising.