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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. What is Paid Social Advertising?

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How pharmacies are tapping into personalisation tech

Inside Retail

Using loyalty rewards to promote health outcomes. After downloading the app, users are taken through a 25-question onboarding flow that leads to a personalised set of health resources and free health programs that help customers build healthy habits. Merging above-the-line and below-the-line promotions.

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Decoding the journey from online research to in-store purchase

Inside Retail

We’ve been seeing a trend since Covid-19 onwards that brand loyalty is in question, and consumers are looking for alternatives, deals and promotions,” Babu said. “If Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said. Watch the full webinar here.

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. Download our white paper "Demystifying Trade Show ROI". And finally, be prepared to invest in advertising and PR. Be prepared for advertising and PR. What is a product launch?

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Meta’s Facebook pockets stolen cash in Ads scam, leaving vendors fleeced

Inside Retail

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. You can download it here.