Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

DECEMBER 21, 2021

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

Social Media 246

Social Media Advertising Management Marketing 246

Inside Retail

SEPTEMBER 19, 2022

Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience. Customer expectations of engagement and experience in retail are changing equally quickly.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Inside Retail

APRIL 14, 2023

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. I had to learn about Google and Facebook advertising,” she says.

Advertising 130

Advertising Promotion Concept Marketing 130

Inside Retail

OCTOBER 26, 2021

Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. But most of the providers currently operating in this space, such as Shopback and Cashrewards, cater to the mass market. “It’s

Beauty and Health 130

Beauty and Health Advertising Marketing Flow 130

Trade Show Booth Companies - Trade Group

APRIL 11, 2022

Experiential marketing was thriving before the pandemic; it remained active during the pandemic and is now poised for massive growth. Experiential marketing is used by businesses to increase customer loyalty, inform people of products and services and meet the changing priorities of consumers. But our story is not unique.

Marketing 52

Marketing Consumer Other Outdoor 52

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

Do you invest in more digital marketing? Advertising? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. You’ve hit a wall. Another location?

Social Media 52

Social Media Customer Retention Engagement Strategy 52

Trade Show Booth Companies - Trade Group

JULY 3, 2023

We’re in a wondrous age for marketing, where you can drill down into your customer’s needs and deliver a targeted message directly to the hand-held device that a person stares at for 60 percent of his or her day. Fortunately, the Outdoor Advertising Association of America (OAAA) has done some of this work for you.

Color 52

Color Advertising Contrast Outdoor 52

Trade Show Booth Companies - Trade Group

MAY 20, 2022

They are your company’s: Markets (this includes industry trends) Products/services Marketing goals and objectives. Then think about your competition is using, your position in the market, size of your booth space, number of shows your attending in a year and how flexible you need your display to. Set your budget early.

Promotion 98

Promotion Gifts Light Form 98

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs. You can download it here.

Department Stores 246

Department Stores Shopping Layout Outdoor 246

Trade Show Booth Companies - Trade Group

MARCH 3, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Below are four scenarios for engaging with prospects on the trade show floor. Extend a warm greeting and introduce yourself while presenting promotional materials like brochures or business cards. Contact us here or give us a call at 972-734-8585.

Engagement 52

Engagement Color Display Promotion 52

Trade Show Booth Companies - Trade Group

APRIL 7, 2022

Are you confronted with doubts and internal opposition about how productive your trade show marketing program is going to be for your business? Did you know the two biggest challenges ANY marketing coordinator faces about trade shows are… Not being able to cope with rising costs and. Not being able to effectively measure ROI?

Marketing 52

Marketing Target Market Location Management 52