Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

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Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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Inside Retail

FEBRUARY 7, 2024

Amidst these challenges, there’s a glimmer of hope in the form of artificial intelligence (AI). Personalisation and targeted offerings are in demand, with 52 per cent of consumers surveyed interested in receiving information, advertisements, and offerings from stores that are relevant to their specific interests,” he said.

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Focal Point Shopping Consumer Engagement 130

Creative Displays Now

JULY 18, 2023

How you choose to advertise your product reflects your brand’s values and identity. What makes customers engage with your brand or products? How do you enhance your customers’ lives? Consider what it is about your product that provides value to customers and their goals.

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Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Keep your brand at the front of customers’ minds.

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Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Moreover, this technology extends its utility beyond mere product recommendations.

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Trade Group

SEPTEMBER 30, 2021

Beauty is the harmony of function and form. When brands participate in trade shows and exhibitions, they strive to present their products/ services in the most engaging and compelling manner. Now, the question is whether to opt for custom or modular exhibit booths. Alvar Aalto.

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