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Decoding the journey from online research to in-store purchase

Inside Retail

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Keep your brand at the front of customers’ minds.

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The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

How you choose to advertise your product reflects your brand’s values and identity. What makes customers engage with your brand or products? How do you enhance your customers’ lives? Consider what it is about your product that provides value to customers and their goals.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Moreover, this technology extends its utility beyond mere product recommendations.

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Influencer-Inspired Packaging Trends 2023

CRP

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. The result is a truly high-quality unboxing experience that keeps customers engaged and excited for their next shipment. Image Courtesy: MM.LaFleur 3.

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