Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

FEBRUARY 7, 2024

Amidst these challenges, there’s a glimmer of hope in the form of artificial intelligence (AI). Imagine a virtual assistant that can sense distress or confusion in a customer’s voice or text message and respond with empathetic guidance to further build brand trust.

Focal Point 130

Focal Point Shopping Consumer Engagement 130

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. Generative AI helps create dynamic and personalised marketing content, which is essential in today’s retail landscape flooded with generic advertising.

Consumer 147

Consumer Engagement Shopping Pattern 147

Creative Displays Now

JULY 18, 2023

How you choose to advertise your product reflects your brand’s values and identity. Businesses use brand storytelling for the simple fact that it’s more engaging and memorable than simply listing facts about your product. What makes customers engage with your brand or products?

Visual Merchandising 98

Visual Merchandising Merchandising Display Advertising 98

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Keep your brand at the front of customers’ minds.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Trade Group

SEPTEMBER 30, 2021

Beauty is the harmony of function and form. When brands participate in trade shows and exhibitions, they strive to present their products/ services in the most engaging and compelling manner. Now, the question is whether to opt for custom or modular exhibit booths. Alvar Aalto.

Display 52

Display Harmony Space Form 52