Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Keep your brand at the front of customers’ minds.

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Creative Displays Now

JULY 18, 2023

How you choose to advertise your product reflects your brand’s values and identity. What makes customers engage with your brand or products? How do you enhance your customers’ lives? Consider what it is about your product that provides value to customers and their goals.

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Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Moreover, this technology extends its utility beyond mere product recommendations.

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Trade Group

SEPTEMBER 30, 2021

Beauty is the harmony of function and form. When brands participate in trade shows and exhibitions, they strive to present their products/ services in the most engaging and compelling manner. Now, the question is whether to opt for custom or modular exhibit booths. Alvar Aalto. Cost-effective.

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Today, her Instagram brand account has over 1.1

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