Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

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Contra

NOVEMBER 18, 2021

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? This tech-driven smart advertisement will provide information key to out of home adverts to ensure that the target audience will interact with it.

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Retail Focus

SEPTEMBER 27, 2022

This tech enables marketers to utilise modern features such as location services in tailoring marketing operations. Compared to reaching customers through traditional advertisements on the radio and television, mobile commerce is generally more affordable and able to reach a wider audience. . Social Marketing .

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Inside Retail

OCTOBER 7, 2021

The features come as social media rivals including Facebook, TikTok and Snap Inc compete for the lucrative e-commerce market with in-app shopping or virtual clothing try-ons. “We want to drive that attention-grabbing aspect that video has,” she said.

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Contra

AUGUST 9, 2021

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

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Retail Focus

MARCH 28, 2023

There have been changes in priorities around consumer spending. They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Consumers were often more loyal to certain brands than they are now. Do clients have a say in what they consume and how they consume it?

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

It enables tailoring messages to resonate with a specific group’s mindset, ensuring that each group receives a message that aligns closely with their perspective, even when they belong to the same demographic. Here are some strategies to effectively engage Gen Z consumers.

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Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Depending on the nature of your business, be it a startup or a larger company, crowdfunding platforms have emerged as a powerful tool, particularly for startups and companies launching innovative consumer electronics.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences.

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Inside Retail

JANUARY 3, 2023

At Amazon, algorithms are used to track consumer behaviour and adapt product recommendations based on a wide range of factors. As we know, the retail industry is under pressure as consumers shift their spending to online retailers. This has allowed them to achieve a much higher conversion rate than rival sites like eBay and Walmart.

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Retail Focus

DECEMBER 12, 2023

Assessing the ROI of Christmas windows requires assessing not only immediate sales but also factors such as brand recall, social media engagement, and customer loyalty. Consumers don’t just recall the items they purchased; they remember the joy, wonder, and emotional experiences associated with the process.

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Inside Retail

JULY 13, 2022

The move followed a complaint by the consumer advocacy group Choice , which called the technology invasive and unwarranted. While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media.

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RetailMinded

MAY 4, 2023

The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce. Traditional advertisements, social media posts, and blogs have lost credibility.

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RetailMinded

OCTOBER 1, 2023

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Here are a few tips to help you delve into the psychographic nuances that shape consumer choices.

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Creative Displays Now

APRIL 4, 2023

The consumer packaged goods (CPGs) market is extremely competitive. We are sharing some easy tips and tricks for designing displays that spark consumer interest and ultimately boost your in-store sales. The following tips will help you develop effective POP displays for your consumer packaged goods: 1.

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Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Here’s a fairly standard procedure: Enter last year’s event hashtag (e.g.,

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Retail Bound

NOVEMBER 28, 2023

This means that traditional forms of advertising such as text-based product descriptions or static images may not be enough to grab a potential customer’s attention. Greater Reach and Engagement With the rise of social media and video sharing platforms, product videos have become easily shareable content.

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Inside Retail

AUGUST 25, 2022

Soni acknowledges that as a vertical specialist in this space, the company has a unique selling proposition for its consumers and they are now offering over 3000 brands on their e-commerce platform. I think at a broader level, we are very cognisant of the fact that our luxury consumer is somewhat different than the broader population.

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Frank Mayer

MAY 27, 2022

Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. Does the product sit flat?

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Trade Show Booth Companies - Trade Group

FEBRUARY 2, 2023

Social media algorithms offer suggested content based on past searches and clicks. Streaming platforms tailor their picks based on what subscribers are watching. These personalized and relevant offerings help keep consumers engaged with B2C products, but how can a B2B company employ similar services?

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Frank Mayer

MAY 14, 2021

Ultimately, interactive displays can lead to a deeper consumer education and brand loyalty. And with consumers eager to resume in-store shopping as the pandemic wanes, once-digital brands are ramping up partnerships with traditional brick-and-mortars to reach a larger group of customers. Merchandising Displays with Touchscreens.

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RetailMinded

JANUARY 26, 2022

The following guest article has been written by Mark Hook , VP, Global Brand, Communications and PR at Brightpearl, a retail-tailored operating system for omnichannel merchants. Social media now goes way beyond communicating with friends and family. Social media now goes way beyond communicating with friends and family.

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Inside Retail

JANUARY 28, 2024

While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era. Safari meets tuxedo, formalwear meets casualwear, menswear meets womenswear, vintage meets tailoring, functionality meets imagination.”

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