category general 
Contra
MARCH 16, 2022
What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.
Inside Retail
JULY 7, 2021
While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. This was already problematic for retailers forced behind walled gardens to reach consumers, with customer acquisition costs continuing to rise to the extent that costs are outpacing consumer lifetime value (LTV).
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Inside Retail
APRIL 27, 2022
The report is designed for smart retailers seeking growth outside of their core markets, highlighting four distinct behaviours that have emerged from the latest consumer research. This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. According to the data, an average consumer makes 2.1
Hunton Andrews Kurth
OCTOBER 13, 2021
Today, the FTC announced it had sent “Notices of Penalty Offense” to over 700 businesses , including top consumer products companies, large retailers, tech platforms, media and gaming companies, and ad agencies, warning them against engaging in deceptive and unfair practices when it comes to using endorsements and testimonials in ads.
Inside Retail
JUNE 6, 2022
The Australia Project, a research piece The Lab conducted, which analysed 150,000 pieces of content with artificial intelligence, found 80 per cent of Australians reckon businesses should be “doing good” And research by McCrindle tells us 57 per cent of consumers have increased engagement with organisations that behave ethically.
Inside Retail
AUGUST 3, 2021
That’s generally why I shop mostly online through overseas outlets in Turkey and China, where I can get the right clothes to suit my needs. Shein also filters its items into categories that make it super easy for veiled shoppers to find long clothes and sleeves. This can make shopping less daunting and less time consuming.
Trade Show Booth Companies - Trade Group
AUGUST 1, 2023
They also engage with their audience through different mediums such as blogs, videos, and podcasts. If yes, then you can generally believe what they are saying. An example would be: “I’ve been in marketing for 12 years and have helped sell over $10 million dollars’ worth of products through my advertising.
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