Remove Advertising Remove Consumer Remove Customer Retention Remove Engagement
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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? This means that advertising spend is more likely to result in a positive ROI.

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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Keep your brand at the front of customers’ minds.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. million worth of merchandise in one day. Image Courtesy: MM.LaFleur 3.

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Why modern retailers must provide “much more” than what they are selling

Inside Retail

Customer expectations of engagement and experience in retail are changing equally quickly. Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience.

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What data tells us about retaining customers during Covid

Inside Retail

Customer retention is important to every business, but loyalty is hard-won, especially when a single bad customer experience can now be easily amplified to a mass audience in a matter of seconds. Delivery issues are the most prominent reason consumers detract from top retail brands, while affordable pricing drives advocacy.