Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? This means that advertising spend is more likely to result in a positive ROI.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. Leveraging data for advertising. o n Facebook tracking and user fragmentation, especially with the rise of TikTok.

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

APRIL 11, 2021

That figure may have been an anomaly created by the pandemic but it’s been an opportunity for the group to focus on customer retention. The group uses the demographics tool to pull data on age and gender which they can use to target product and improve customer service. We don’t have money to throw away.

Advertising 130

Advertising Customer Retention Strategy Consumer 130

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Keep your brand at the front of customers’ minds. There are three primary types of retail marketing.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

MAY 16, 2022

By analysing sales figures against all marketing efforts, it is possible to understand the types of offers to which consumers are most responsive. The most expensive advertising options are not always the most effective. Brand partnerships also allow expanded product selection to a larger network of consumers.

Promotion 130

Promotion Pattern Advertising Consumer 130