Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

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Inside Retail

NOVEMBER 29, 2021

Here are five concepts for global consumers to be on the lookout for…. Consumers elsewhere can expect omnipresent “super apps” to penetrate every part of life, as the delivery and ride-hailing service Grab is doing in Southeast Asia, by moving into financial services. Lifestyle commerce. Celebrity live-stream selling.

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CAAD

JANUARY 15, 2024

In a worldwide market as highly competitive as the one we live in, which changes by leaps and bounds in a matter of months and even weeks, retail branding has become a fundamental tool for any company that wants to stand out in its sector. In the case of retail , this concept becomes even more important.

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Inside Retail

JULY 12, 2021

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

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Contra

APRIL 11, 2023

What is Guerilla Marketing? Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. Guerilla marketing is most effective when used with the element of surprise, humour, or shock value to grab the attention of the audience.

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Contra

NOVEMBER 4, 2022

“Some examples include the use of old supermarket premises as areas for pop-up screenings, youth sports areas, growing and greening programmes, Artist studios and exhibition spaces and community co-designed areas such as parks and specialist local markets. ” – Stephanie Edwards, Director and Co-Founder at Urban Symbiotics. The result?

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Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising.

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Inside Retail

JANUARY 28, 2024

Banana Republic was losing market share to brands that offered similar clothing lines that had a similar masstige appeal, including competitors like Abercrombie and Fitch and J. The new store concept, together with the rebrand and new collection, has positioned Banana Republic as a legacy fashion retailer instead of a generic mall brand.

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Strategy Marketing Social Media Advertising 52

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It

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Inside Retail

AUGUST 15, 2022

Millennials are now the largest generation of buyers in Australia, and the prime target market for brands looking to future-proof their customer base and stay relevant with Australia’s most powerful consumers. This is a large generation of savvy consumers, who are coming into the peak of their purchasing power. Green equals go.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items.

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Fashion Social Media Shopping Pattern 162

Inside Retail

APRIL 4, 2024

Due to growing safety concerns, especially for femme-presenting individuals and the elderly, the market for non-lethal self-defense weapons, such as pepper sprays or wearable devices, is expanding, especially in North America. According to Verified Market Research , the self-defense products market was valued at around $2.9

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Inside Retail

NOVEMBER 23, 2022

Additionally, Chemist Warehouse unveiled its store-within-a-store luxe beauty concept Ultra Beauty in June, indicating a much larger focus on the beauty sector and potentially a more competitive environment for both retailers in the future. . According to Mordor Intelligence, the health and beauty sector in Australia was valued at $5.5

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Inside Retail

MARCH 13, 2022

According to the guidelines, any social media post that promotes the use or supply of a therapeutic good is considered an advertisement, and must therefore comply with TGA legislation regardless of where it appears. Psychologist and founder of digital wellbeing website Digital Nutrition, Jocelyn Brewer, agrees. million people.

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Inside Retail

SEPTEMBER 20, 2023

But these days they have a new tool to rely on that takes away the guesswork: Experimentation shortens the time it takes to go to market and speeds the improvement process. That’s the key part: we are not only launching and praying now, we’re experimenting and iterating.”

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Trade Show Booth Companies - Trade Group

APRIL 9, 2024

This aims to highlight a product or service in hopes that it leaves a distinct impression on the consumer’s minds and hopefully attracts potential new customers. Coupled with their verbal sale pitch, most merchants hung pictorial signs and started painting their storefronts to attract more consumers naturally.

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Advertising Social Media Strategy Consumer 52

Creative Displays Now

APRIL 17, 2024

These reasons prove why 73% of consumers would still buy items in brick-and-mortar retail spaces. It advertises your products while concealing an otherwise unsightly display base. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format. What Is a Pallet Skirt?

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Inside Retail

AUGUST 18, 2022

The new advertising trial is in partnership with Meta, which Showpo founder Jane Lu tells SmartCompany is inline with the digital retailers aim to provide customers with an efficient and innovative shopping experience. Showpo is also hoping to show more diversity to customers via Meta’s platforms, and grow the business in the US market.

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Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. This concept is not one most retailers could implement, but ask yourself: How can these same principles apply to others and create a more seamless retail experience? Cause based marketing.

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Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

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Shopping Display Social Media Promotion 290

Snap Retail

JUNE 10, 2021

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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Strategy Marketing Social Media Promotion 52

RetailMinded

MARCH 31, 2021

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. These methods of advertising have ultimately helped many companies to grow.

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Inside Retail

FEBRUARY 8, 2022

This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It Bradley Grinlinton, industry lead for retail and consumer products at digital agency Publicis Sapient, agreed, noting that the real value of pop-up stores such as Aldi’s is the direct interaction with and feedback from customers.

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Social Media Layout Engagement Advertising 130

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers. What are the key factors of a successful retail media network?

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Inside Retail

FEBRUARY 26, 2024

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising.

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RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

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Strategy Social Media Display Engagement 52

Inside Retail

SEPTEMBER 14, 2022

2022 has been a busy year for Tumi, with a host of new product launches, a new global advertising campaign and several collaborations with famous celebrities all hitting the market in a bid to drive consumer demand for high-end luggage as the luxury travel industry starts picking up. The APAC market.

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Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. Mass-market brands are also investing in take-back schemes.

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Strategy Fashion Apparel Advertising 147

Inside Retail

SEPTEMBER 19, 2022

Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience. Customer expectations of engagement and experience in retail are changing equally quickly.

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Inside Retail

JULY 25, 2023

Launched in October 2022, Nala is an irreverent intimate apparel brand designed with modern consumers in mind. Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing.

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Inside Retail

MAY 10, 2022

Choice was also high on consumers’ list of wants from loyalty programs. The concept was borrowed and adapted from a book by author and ex-Amazon advertising executive Steve Susi, and describes “a moment of magic that brings joy to a customers’ life”. “I It doesn’t have to be monetary value.

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Inside Retail

AUGUST 26, 2021

On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.

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