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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

The AR Hoodie followed closely behind the recent Cryptokicks collection of digital sneakers, which can be worn in AR. Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. Owners of the hoodie will be able to scan the NFC tag with their smartphone and access the digital asset directly.

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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

The audience reportedly seemed to accept the collection as genuine. In the wake of this, The Guardian reported that there was industrial action at the factories of some of Adidas’ suppliers in Cambodia last summer, and unions said there was a rise in targeted sackings of union leaders during the pandemic.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

When it comes to the scientific component: “Decades of customer research, driven by the overwhelming economic importance and growth of the retail industry, arm retailers with actionable data for effective merchandise strategies and best practices.” Don’t Hide the Price Tag. Extreme Personalization. Mannequins with Attitude.