Is all media good media? Experts weigh in on Adidas’ fake press release
Inside Retail
FEBRUARY 5, 2023
First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment. million in wages.
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