Remove 2022 Remove Consumer Remove Engagement Remove Strategy
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How high-tech, dazzling retail displays are engaging today’s consumers

Inside Retail

As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.

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What the metaverse means for retail and consumer goods

Inside Retail

At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Each strategy unlocks specific use cases, as an effective way for retailers to identify where the metaverse can have an impact. . Consumer metaverse. Games & Engagement. Augmented Store Experiences.

Consumer 263
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Shifting tides: Southeast Asian consumers adapt spending amid challenges

Inside Retail

Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. As the region looks ahead to 2024, consumers across SEA are actively adjusting their spending behaviours to cope with economic challenges.

Consumer 130
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Strategies for success: LSKD and Shippit on preparing for peak season

Inside Retail

As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts. Meanwhile, consumers hard hit by economic challenges might hold off on discretionary purchases all together due to financial constraints.

Strategy 242
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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Whether you're engaging with customers on their social media platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. December 6, 2022 at 11:00am PT, 2:00pm ET, 7:00pm BST

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New ways of earning more consumer trust through advertising

Retail Focus

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. A survey by Edelman in its Trust Barometer 2022 found that business beats government by 53 points on competency and 26 points on ethics.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

Strategy 130