Remove 2022 Remove Consumer Remove Customer Engagement Remove Planning
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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. billion in 2022. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

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Deep dive: What social commerce looks like around the world

Inside Retail

McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions.

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How retailers can boost loyalty in the zero-party era

Inside Retail

Google announced plans to entirely phase out third-party cookies within two years. And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Cosying up with consumer expectations. As the cookie crumbles.

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Shop from the car: US retail expert on the biggest tech, trends to watch

Inside Retail

Heubel, in discussion with Inside Retail managing editor Heather McIlvaine, highlighted the US and global retailers at the forefront of the industry who are introducing cutting edge innovations, and are shaping the way that consumers shop and spend. Retailers need to be very careful in planning the rollout. [If]

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The retailer’s guide to Valentine’s Day

Inside Retail

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

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