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IRDC 2021: What’s your consumer (re)connection strategy?

VMS

In this fast-paced, highly insightful breakout session, you’ll learn how the most successful brands are pivoting to meet these new consumer demands, and how you can leverage your own brand extension to make the most of this strategy. Speakers: CLAIBORNE IRBY , SVP, Strategy & Insight, Focus Brands.

Strategy 105
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Ikea bets on remote interior design as AI changes sales strategy

Inside Retail

Ingka says it has trained 8,500 call centre workers as interior design advisers since 2021, while Billie – launched the same year with a name inspired by Ikea’s Billy bookcase range – has handled 47 per cent of customers’ queries to call centres over the past two years. In the UK, customers pay $31.44

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Five e-commerce trends to shape your 2023 strategy

Inside Retail

From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. The post Five e-commerce trends to shape your 2023 strategy appeared first on Inside Retail. Inflation’s impact on e-commerce is still unclear.

Strategy 260
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Top 5 Strategies To Improve Your Online Storefront For 2021

RetailMinded

Therefore, a lot of focus needs to go into strategies to improve your online storefront. Strategies For An Online Storefront. You can use these top five strategies to improve your online storefront: . You can also hire a professional strategist to conduct SEO analysis and implement strategies to improve your ranking.

Strategy 113
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It

Strategy 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

New Outerwear Collection for Fall/Winter 2021. For the next campaign, VIP customers were quizzed about their preferences when it came to outerwear for the upcoming Fall/Winter season of 2021. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail. Check it out here.

Strategy 230
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Understanding the consumer of 2021

Inside Retail

Effective omni-channel strategies are more important than ever before. Understanding the consumer of 2021. The post Understanding the consumer of 2021 appeared first on Inside Retail. The research also finds that across the relevant retail and fast-food categories, there has been an average uptick of 2.6 and expectations.

Consumer 242